CBD oil is booming in popularity throughout the UK with an estimated 6 million people (11% of the population) having tried it. CBD is the abbreviation for cannabidiol the beneficial, non-psychoactive cannabinoid found in the cannabis plant.
With the rise in popularity of CBD oil, hundreds of companies have popped up throughout the UK creating their own variations of CBD-rich oil. Unfortunately, not all these companies use the same quality standards to produce their oils. The rise in demand for CBD, combined with a lack of strong industry regulation, has sadly led to too many companies producing low-quality CBD oils for the British market.
So, how can you be sure which is the best CBD oil to buy in the UK?
To answer this question our team at CBD Shopy took it upon ourselves to research the hundreds of CBD oil brands out there, separating the worst from the best using our stringent criteria below:
- The extraction methods used
- The consistency and availability of independent lab reports by batch
- The quality of hemp, whether it is organically grown, in a regulated jurisdiction
- Reviews, customer feedback and customer service
- The price per mg of CBD
- Manufacturing Standards
Below you’ll find the results of our research, followed by a comparison table, an explanation on the importance of each of the factors used for ranking & lastly a CBD oil guide for beginners.
The 7 Best CBD Oils in the UK
CBD Life Hemp Oil CBD/CBDa Spray
CBD Life hemp oil spray claims the #1 spot on our list ticking all the boxes on our crieria. It is a full spectrum CBD/CBDa oil and is mixed with fast absorbing MCT oil. It comes in three flavours; natural, lemon and peppermint, which is great for those that dislike the natural ‘earthy’ taste of hemp. The spray option also makes dosing easier compared to an oil dropper.
The 400mg and 1,000 mg oils both come in 10ml bottles. The hemp is grown organically in Germany, with CBD Life making regular farm visits and 3rd party lab testing on the harvested hemp for quality assurances. There is a mixture of strains in their hemp as they believe this delivers a better product that contains multiple compounds.
All batches of their hemp oil are third-party tested. They have partnered with UK lab Phytovista and the lab reports are available upon request. We have done this for CBD Shopy users, and you can find the most recent lab reports on the product page.
Like many of the CBD oils listed, the hemp oil spray by CBD Life is produced using a CO2 extraction process that preserves the natural compounds of the plant at low temperatures and pressure. The final extract is created using a unique method of THC extraction they have fine-tuned over many years. The manufacturing facility is an ISO Class 7 cleanroom and they are working towards ISO9001.
About CBD Life
CBD Life is a UK manufacturer of CBD products based in South Shields. Founded in 2015, they have been at the forefront of the CBD industry for several years and a founding member of the CTA UK (Cannabis Trades Association UK), which works in the Hemp and Cannabis industry to promote good practices. CBD Life mission statement is to make the world a better place by allowing people to live in balance without having to poison our bodies.
CBD Life offers a wide range of products including oils, capsules, topicals, pastes, edibles and e-liquids. They sponsor several high-profile athletes in the mixed martial arts world and have a large social following with over 12,000 followers on Facebook. They have an excellent Trustpilot rating due to their dedication to quality products and excellent customer support.
CBD Life Hemp Oil Best Bits
- Full Spectrum CBD/CBDa oil in a spray
- Natural, rich in Omega 3, 6, vitamin E
- Organic Product
- A CO2 extraction method is used to produce the CBD Oil.
- ISO Cleanroom 7 manufacturing facility
- Flavour CBD Oil available in natural hemp, peppermint and lemon flavours.
- Available in 400mg at £24.95 and 1,000mg at £49.95
- This is also the cheapest CBD oil on our list pricing in at £0.053 AVG. Price/mg CBD
Cibdol CBD Oil
Switzerland products are synonymous with quality and that is no different for Cibdol. Cibdol offers a complete seed to shelf product that is meticulously tested for quality and transparency throughout the production process.
Cibdol uses organic hemp that is selectively and naturally bred to deliver a plant with a CBD content far higher than the typical industrial hemp plant. The hemp is sourced from Spain, Croatia and Switzerland and, although the same strain is not always used for production, every batch undergoes vigorous lab testing to ensure the compound meets their standards. Their dedication to the best naturally grown products goes as far as testing the soil the hemp is grown in to detect unwanted contamination.
Their CBD oil is a full spectrum CBD oil, retaining the most beneficial terpenes and cannabinoids, and mixed only with olive oil, which acts a carrier to allow the CBD to enter your body more effectively. With several strengths including 250, 400 and 1000 mg, no other unwanted chemicals are used. This, coupled with the organic farming methods, mean the oil is free from pesticides, fungicides, herbicides and other chemical fertilisers. Every batch is third-party tested for purity verification and the results are easily accessible through their website.
What’s more, Cibdol is one of the only companies on our shortlist to have an ISO grade laboratory – FSSC22000. This is a clear indication that Cibdol processes are held to the highest standards and therefore produce great quality CBD oils. They use a CO2 extraction method and a proprietary filtration process to deliver a CBD oil that doesn’t contain waxes, fats or chlorophyll – resulting in a gold standard oil which we are proud to award a spot on this list.
Cibdol is a Swiss-based company that sells CBD products globally. Founded in 2014, they were one of the first CBD brands to the market. Cibdol puts the consumer first, offering top-quality products and fantastic customer service. They have a 5-star rating on TrustPilot with over 5,800 reviews! Their website provides useful information about CBD and aims to give consumers insight into their processes and facility to create a level of transparency not always seen.
Cibdol are in partnership with the CANNA foundation with the aim to create a more open and accountable CBD industry that adheres to a certain level of standard. They want to help customers know what they’re putting into their body and this is reflected in their own processes and service.
Cibdol produce a wide range of CBD products including oils, creams and supplements. They even have a dedicated range of products for pets called Cibapet.
Cibdol CBD Oil Best bits
- Full Spectrum Oil
- Sourced from selectively and naturally bred hemp.
- Organic product – only mixed with olive oil
- Uses a CO2 extraction process
- ISO graded laboratory
- 5-star rating on Trust pilot with over 5,800 reviews
- Available in 250mg at £19.95, 400mg at £35.00 and 1000mg at £75.00
Love CBD Entourage Oil
Love CBD’s Entourage Oil has been especially designed to give you an effective high quality CBD oil with all the added benefits associated with the entourage effect. They have used five different strains of legal hemp from different climates to create the Entourage Oil in a process of development that lasted for three years
Love CBD are now confident that they have found what they call the “ultimate cannabis cocktail”. Of course, as the oil is made from European hemp, its THC levels are very low, and you won’t get high from taking this oil.
Love CBD’s Entourage oil gives you a full range of cannabinoids including CBD, CBDA and CBG, as well as the terpenes or essential oils which can maximise its effect. Some of the terpenes present in the Entourage oil include Myrcene, Limonene, Alpha-Pinene and Beta-Caryophyllene (BCP). They only use the flowers from the hemp plant and keep their products as natural as possible.
The CBD Entourage oil is made from European hemp which satisfies all the laws and regulations, without the use of artificial fertilisers, pesticides, herbicides or nasty chemicals. At the moment, the hemp comes from Lithuania, the Netherlands, Croatia and Slovenia, is vegan and also lactose-free.
Love CBD are leading the way not only in their creativeness behind their Entourage oil, but also in the fact that their CBD oil is administered in a spray form under the tongue and not in drops like most others. According to Love CBD, this can give their customers more control over their dosage and less open to leaks.
About Love CBD
Love CBD are a family run business who are based in Newmarket in Suffolk. They began in 2014 when they saw the boost in the CBD and hemp market in the USA, but, unlike a lot of the CBD products in the US, they wanted to use hemp which had been especially cultivated specifically for CBD products.
Love CBD are now a leading UK brand for CBD products such as CBD oil spray, balms and capsules. They care about their ingredients by sourcing high-quality hemp, and they care about their customers, being as open and informative as they can – which explains their 5-star Trustpilot rating from over 3,000 reviews! They also lab test their products regularly and are a founder member of the Cannabis Trades Association.
Love CBD Entourage Oil best bits
- It is a full spectrum CBD oil
- All Love CBD products are natural and made from EU regulated, CBD rich hemp
- The Entourage oil takes the best compounds from five different hemp strains
- Love CBD’s products are all regularly lab tested
- Love CBD are founder members of the Cannabis Trades Association
- The Entourage CBD oil is vegan and lactose-free
- 5-star rating on Trust pilot with over 3,000 reviews
- Available in 800mg at £48.99, 1400mg at £79.99 and 2000mg at £129.99
Hempura CBD Full Spectrum Oil
Hempura full spectrum CBD oil offers you the cream of the hemp crop when it comes to goodness. It is jam packed with cannabinoids, terpenes and flavonoids, meaning that you can take advantage of the full entourage effect that come with this full spectrum CBD oil.
The Hempura CBD oil is made from only European hemp and is extracted and processed within the UK. This way, you know that your hemp is an excellent quality, you know what you’re getting, and you are supporting the European and British economies by buying it.
Hempura pride themselves on their innovative filtration system which means that their full spectrum CBD oil is brimming with the compounds in the cannabis plant that you want, and none that you don’t need. The fact that they use European hemp means that the CBD oil is well within the regulations about THC levels (they are, actually much lower, with levels below 0.05%), meaning that you will get all the goodness that hemp has to offer, without getting high.
Another bonus to the Hempura full spectrum CBD oil is that there are no additional chemicals added to it – keeping it as pure as possible and mixing it only with hemp oil to help with bioavailability (its ability to be absorbed by the body). The full spectrum CBD oil is independently lab tested and the results of the lab tests can be found through the batch number on their website.
With a range of strengths – 250mg, 500mg and 1000mg, all coming in a 10ml bottle, Hempura’s full spectrum CBD oil is easy to carry around and take wherever you might be, in a discreet way.
Hempura is one of the UK’s leading CBD brands, having been launched in 2017. They focus on quality and attention to detail, with full traceability from seed to shelf.
Hempura use a select group of EU regulated and compliant farmers. They use Cannabis Sativa L. industrial hemp that is organically grown: herbicide, pesticide, fungicide and GMO free. Every harvest is tested before purchase to verify the quality and stored under strict conditions in the UK. Once the distillate is made for their products, it is sent to third party analytics again.
Hempura independently lab test their CBD oil products, ensuring that their customers know exactly what they are getting by making those results available through their website. They also have an excellent Customer Information Centre on their website where customers can get useful information about all things CBD. They have an excellent TrustPilot rating.
Hempura Full Spectrum CBD Oil best bits
- It is made from organic industrial hemp with less than 0.05% THC
- All Hempura products are organic and natural
- Hempura use CO2 extraction methods with an innovative filtration system ensuring that only the best cannabinoids are included
- It is full spectrum
- Hempura full spectrum CBD oil is vegan and gluten free
- Hempura’s products are all independently laboratory tested
- Hempura are members of the Cannabis Trades Association
- Available in 250mg at £19.99, 500mg at £36.99 and 1000mg at £64.99
Advance Biotech Spagyric CBD Oil
Advance Biotech Spagyric CBD oil is a natural, organic and unique CBD oil which is made from hand harvested hemp from farmers who are organically certified by the EU. This CBD oil is available in various strengths 200mg, 500mg & 800mg and is made using a cutting-edge, three-phase holistic extraction process, using a custom-built Soxhlet extractor.
In the extraction process, the cannabinoids are firstly extracted using organic 96% ethyl alcohol, at low temperatures (50°) to help to preserve the cannabinoids found naturally in the plant. In the second phase, any left-over hemp material is then burnt at high temperatures, creating ash which is then put into distilled water. The water is then evaporated off leaving CBD mineral salts.
When the mineral salts are combined with the hemp extract in the third phase, they create a very pure, potent and yet unique full spectrum CBD oil, with the same compound ratios as the plant had in the first place. This is a special oil which works harmoniously for excellent results.
All the hemp used in the Advance Biotech Spagyric CBD oil is organic and non-GMO and the oil is completely vegan. The same strain of seed is used in each batch, with supporting documentation from the farmers. The unique crafting process, alongside the use of the highest quality hemp means that this is one of the highest quality CBD oils produced in the UK.
About Advance Biotech
Advance Biotech focus on creating natural, high quality CBD based products. As one of the UK’s leading producer of vegan CBD products, Advance Biotech place the highest importance on using only the best quality raw materials and ensuring that their processes create the least amount of damage to the plant, whilst producing the purest and most effective CBD products.
Advance Biotech ensure that all their products are lab tested for consistency and conformation of potency and meet the EU’s organic guidelines. Based in Sweden, with offices in London, Advance Biotech was founded in 2017 and has an Excellent rating on TrustPilot.
Advance Biotech Spagyric CBD Oil best bits
- It is a full spectrum CBD oil
- All Advance Biotech CBD products are organic, natural, vegan and non-GMO
- Advance Biotech use the holistic Spagyric extraction process
- It is made from organic industrial hemp
- It is lab tested for clarification of potency and consistency
- Advance Biotech are members of the UK Cannabis Trades Association
- Available in 200mg at £24.00, 500mg at £40.00 & 800mg at £54.00
Canabidol CBD Oil Drops
Some people focus on process, some on effectiveness, and Canabidol focuses on both – as well as taste. Let’s face it, CBD oil isn’t always the most delicious of things, but Canabidol’s CBD oil drops offer a CBD oil without the compounds, waxes and fats that you don’t need – and are helping to give it a nicer taste as well.
The company have been focusing on developing a nicer tasting CBD oil that is friendly and accessible to all the family.
The Canabidol CBD oil drops are produced in the UK, under the regulations of the FDA. They use state of the art technology for the extraction process and is available in three bottle strengths – 250mg, 500mg and 1000mg.
Canabidol regularly independently lab test their CBD oil drops, to ensure that the quality is kept high, consistently and that customers know exactly what they are getting. This helps them to build up the trust between them and their customers – something which is very important to them.
With a focus on what their customers are looking for in terms of the experience of taking CBD drops, Canabidol have managed to create a CBD oil which is accessible to everyone.
Canabidol’s full spectrum CBD drops are suitable for both vegetarians and vegans and have terpenes, phytocannabinoids and essential oils added to give a better effect. Just because it is focused on tasting nice, however, Canabidol are keen to remind people that their CBD oil drops work best as part of a healthy and balanced diet.
The Canabidol CBD oil is organic and made from high potency, specifically cultivated cannabis plants. The CBD drops are regularly tested by the Canabidol in-house lab, as well as independent labs who can verify their data. The same strain of hemp is also used in each batch, sourced from a farmer in Devon. This means that you know exactly what you are getting.
Canabidol have made it their mission to make CBD products easy and pleasant to taste, without losing its efficiency. They produce seed to shelf products with all their development, production, dispatch and support based in the UK.
Canabidol pride themselves on creating trustworthy, easy to consume and family friendly CBD products including CBD oils, capsules, creams, vape eliquids. Canabidol was founded in 2015 are in London and have an excellent TrustPilot rating.
Canabidol CBD Oil Drops best bits
- It is full spectrum CBD oil
- Canabidol CBD oil drops taste much better than many competitors
- All Canabidol products are organic and natural
- Canabidol use state of the art extraction methods
- It is made from organic industrial hemp
- Canabidol’s products are all independently lab tested
- Available in 250mg at £19.99, 500mg at £39.99 and 1000mg at £69.99
Jersey Hemp Full Spectrum CBD Oil
Jersey Hemp is a new and very exciting brand to the CBD market. They currently offer a 5% and 10% Full Spectrum CBD oil in both 10ml and 20ml sizes. It is 100% organic, gluten, dairy and peanut free, non-GMO and suitable for vegans and vegetarians. A hemp seed oil is used to produce the final product that contains both CBD and CBDa, as well as trace levels of other beneficial cannabinoids.
They are the first British company to grow hemp flowers for use in their products. Although the current product is supplemented with organic hemp grown in North America, Jersey Hemp plans to be a self-sufficient UK facility soon – the first of its kind.
Using a supercritical CO2 extraction process, the whole-plant extract is used in the Jersey Hemp CBD oils as it aims to be as close as possible to the natural chemical profile of the plant. The cannabinoids are then further refined to remove unwanted waxes, lipids and fats before being mixed with organic, cold-pressed, hemp seed oil to deliver a well-balanced daily supplement.
Jersey Hemp are currently in the process of getting ISO grade certified (at the time of writing this). Every batch of CBD oil produced is independently lab tested by Fundación Canna, to verify the CBD content and check for the presence of unwanted additives such as pesticides. All the lab reports are readily available via their website.
About Jersey Hemp
Jersey hemp was created in 2017 after the founders (three firefighters) began researching the combustion of different building materials and discovered the robustness of ‘hempcrete’. From then, they aspired to breathe life back into Jersey hemp cultivation, with a strong emphasis on improving the environment. Their team truly believes in the benefits Hemp can bring to several industries and are committed to using the best organic farming processes to produce their crop. They work closely with local government and agricultural experts to ensure hemp production can thrive in Jersey and rejuvenate the surrounding environment.
Jersey Hemp currently offer CBD oils and vape e-liquids, with a range of Protein powder and hempseed oil coming soon.
Jersey Hemp CBD Oil Best bits
- It is a full spectrum oil
- Jersey Hemp’s CBD Oil comes in three strengths – 500mg, 1000mg and 2000mg
- Jersey Hemp use a supercritical CO2 extraction process
- Independent lab tests are carried out by Fundación Canna
- Hemp flower is grown in Jersey
- 100% organic, vegan friendly
Best CBD Oil UK – Quick Value Comparison
|CBD Oil||Strength (MG)||Price (£)||AVG. Price/mg CBD||TrustPilot Rating|
|CBD Life Hemp Oil CBD/CBDa||400 - 1000||24.95 - 49.95||0.053||Excellent (70+ reviews)|
|Cibdol CBD Oil||250 - 1000||19.95 - 75.00||0.075||Excellent (5,000+ reviews)|
|Love CBD Entourage Oil||800 - 2000||48.99 - 129.99||0.063||Excellent (3,000+ reviews)|
|Advance Biotech Spagyric CBD Oil||200 - 800||24.00 - 56.00||0.08||Excellent (40+ reviews)|
|Hempura Full Spectrum CBD Oil||250 - 1000||19.99 - 64.99||0.067||Excellent (140+ reviews)|
|Canabidol CBD Oil Drops||250 - 1000||19.99 - 69.99||0.071||Excellent (250+ reviews)|
|Jersey Hemp Full Spectrum CBD Oil||500 - 1000||40.00 - 70.00||0.073||Great (1 review)|
Factors why the above CBD Oils the very BEST!
Just to be CLEAR, We didn’t randomly select products for the above list nor did we let brands “influence” our decision. Below we’ll take a closer look at the factors we used to research this list.
🧪 The extraction methods used
The extraction method used by the manufacturer plays a critical role in the quality of the final CBD product. A sophisticated extraction process will ensure the CBD extracted from the other compounds within the hemp plant, whilst preserving all the goodness contained within the CBD by not altering of destroying it during the process.
The most common extraction method used is a CO2 extraction process, which uses low temperatures and low pressure to prevent too much damage to the plant.
🔬 The consistency and availability of independent lab reports by batch
A very important factor, and one you should always look out for when buying any CBD product. Any respected CBD manufacturer will have each batch of CBD products independently tested by a third-party lab to verify the chemical makeup of their product. These lab results should be easily accessible to consumers. If a company doesn’t have third-party lab tests or isn’t forthcoming with them, ask yourself why? Sadly, there are companies selling CBD oils that contain no CBD at all!
As a minimum, all the companies considered for shortlisting by CBD Shopy had to have third party lab results for their products.
🌱 The quality of hemp, whether it is organically grown, in a regulated jurisdiction
There are a few factors to this criterion that we took into consideration. Firstly, is the hemp organic? Hemp is an incredible plant, very robust and able to grow in a variety of climates. There should be no need to use chemicals such as pesticides during farming. Any chemicals used in farming could affect the product and result in consumers like yourself, swallowing nasty ‘addons’ with your CBD. All the companies we shortlisted use natural and organic farming methods to ensure this doesn’t happen.
We also reviewed whether the same strain of hemp seed was used for each batch of oils produced. A useful analogy would be to imagine a hemp seed being a breed of dog. Sure, a Doberman and a Labrador are both dogs, but that’s pretty much where the similarities end. The same can be said for hemp strains. If the same strain isn’t used for each batch of the same product, how can you be sure the final CBD oil will remain consistent?
Finally, we reviewed if the company new where the hemp cam from. This might seem odd, but many CBD companies buy hemp in bulk without verifying where it was grown and under what conditions. The brands we shortlisted have direct connections with their farmers and understand the farming process, controlling the quality from seed to bottle.
⭐ Reviews, customer feedback and customer service
How other people rate a product/company is often a decisive factor when we make a buying decision. Quality speaks for itself and a top company with a great CBD oil should be getting great feedback from existing customers. We searched a wide range of CBD companies on independent review sites such as Trustpilot and Yotpo, selecting those for our shortlist that have a great to excellent rating only.
You’ll notice that some of the companies with CBD oils in our best list do not have many reviews. We have still included them because their processes are exceptional and they’re either new to market or have a lesser online presence, which would result in fewer reviews.
💷 The price per mg of CBD
Though price is usually higher for better quality products, you still want to know you’re getting good value for your money. CBD oils in the UK come in a variety of strengths and sizes, so it can be hard to directly compare two products purely based on price. We’ve included a ‘price per mg of CBD’ value for each product to help you compare CBD oils. The companies in our shortlist all offer high quality products at a reasonable price.
CBD companies operate within the Food supplement industry, which means the labs used to create their CBD oils do not need the same level of certification as those used in the pharmaceutical industry, for example. That said, we have given preference to CBD oil companies who have gone that extra mile and become certified as we believe it demonstrates a clear ambition to deliver the best quality products to the UK market.
ISO laboratory certifications are given when inspections verify the materials, products, installations, work procedures and services meet certain standards. Whilst only two of the current CBD oil companies can boast to being ISO graded, many are going through the process and we expect to hear good news shortly.
CBD Oil Guide
What is CBD oil?
CBD or Cannabidiol is one of the over 100 natural compounds or cannabinoids which are found in the cannabis plant. Unlike THC (Tetrahydrocannabinol) – another cannabinoid in the plant, it doesn’t give you the high that is normally associated with cannabis.
Is CBD oil legal in the UK?
CBD oils are 100% legal in the United Kingdom as long as they contain 0.2% or less than 1mg THC overall. You may read our full CBD Oil UK Law Guid here.
What does CBD oil do?
CBD oil supports the body’s endocannabinoid system (ECS). This system helps maintain homeostasis — a healthy state of balance.
What does CBD oil contain?
Despite the name, a more accurate way to describe CBD oil is hemp oil that is high in CBD. This means CBD oils contain not just CBD but also other beneficial hemp compounds such as minor cannabinoids and terpenes.
This CBD-rich hemp oil is dissolved in a carrier oil such as MCT or hemp seed oil. The only exception to this is CBD isolate oil, which contains pure CBD.
What is the difference Between Full Spectrum, Broad Spectrum, and CBD Isolate Oil?
A full-spectrum CBD oil contains the complete range of beneficial hemp cannabinoids, terpenes, flavonoids, and other compounds found in the hemp plant. These compounds work together in synergy, which is why full-spectrumproducts are the most effective.
A broad-spectrum CBD oil is the same as full-spectrum but has zero THC. A CBD isolate oil contains only pure CBD and no other active hemp ingredients.
How long does it take for CBD oil to work?
CBD oil takes about 10-30 minutes to start working. You can read more about how long CBD takes to work in our detailed article.
How long do the effects of CBD oil last?
CBD oil can be felt for anywhere from a few hours to as long as six hours.
How to use CBD oil?
Fill the dropper and put the desired number of CBD oil drops under your tongue. Hold it for about 60 seconds to allow for absorption and then swallow.
How much CBD oil should I take?
CBD oil dosage depends on several factors, such as your goals and individual body chemistry. Ideally, you should start with the lowest possible dose and increase until you feel the desired effects. As a general guideline, most people who use CBD oil take 15-50 mg doses 1-3 times daily.
How much mg of CBD is in a drop of CBD oil?
To figure out the amount of CBD per drop of your oil (concentration) you need to first find the total CBD/hemp extract content and the volume of your bottle.
For example, a 30 mL CBD oil tincture might contain 600 mg CBD. Next, you need divide the total CBD amount by the volume. In our example, that leads to 600/30 = 20 mg CBD per 1 mL (one dropper). A full dropper contains about 20 drops, so we need to divide the amount of CBD in one 1 mL by 20. In our example, this gives us 20/20 = 1 mg of CBD per drop.
Why is CBD oil the most popular form of CBD?
CBD oils are more popular than capsules, vape juice, and other forms of CBD because they are reasonably priced, easy to use, convenient, work relatively quickly, and allow for effective absorption.
Where to buy CBD oil in the UK?
CBD oil can be purchased directly off this website, simply click ‘Buy’ on any of the products above. CBD Shopy is a registered UK business and members of the Cannais Trades Association, find out more about us here.